Leadership

Dick joined Compass Point in 1993, and has helped lead the practice for the past 16 years. Prior to Compass Point, he was the Director of Media Planning and Strategy at General Mills. Dick started his career as a media planner at Campbell Mithun.

He understands the importance of outstanding media planning and execution in building successful brands having been Director of Media for dozens of leading brands on the client side at General Mills.

Facing challenges that require creative media solutions is Melanie's forte.  Her clients’ say it best, "Melanie consistently brings tangible strategic and executional solutions to the table which contributes to building our business."  Melanie's vast experience includes working at multiple agencies, running a successful consulting business as well as working on the client side; this has fine-tuned her 360 degree abilities and phenomenal can-do attitude.

You want an analytics geek, Giles Martin is it.  He identifies key performance indicators from within the current mountain of marketplace data and turns them into actionable insights to benefit our clients. He leads the agency’s use of data both to create real-time views of consumer behavior and to analyze the performance of specific communications channels or executions – all with the goal of optimizing returns and predicting outcomes in increasingly relevant ways.

Prior to joining Compass Point Media, Martin worked at Ocean Media Inc. (Los Angeles), where he built data analytics capabilities for all clients and provided account leadership on eHarmony.com.

He began his agency career in the UK at agencies including Carat and M&C Saatchi, working in disciplines including client services, planning, analytics and strategy. His transition into analytics and accountability was a natural outgrowth of a passion for accountability and data. He earned degrees from Oxford University in philosophy and modern languages.

Click here to listen to an audio clip of Giles commenting on the role of analytics.

Chris joined Compass Point in August of 2009, and provides thought leadership in digital and emerging media forms across all of our clients.  Prior to Compass Point, Chris was with Crispin Porter + Bogusky in Boulder, Co.  Chris’s Quote: “I was drawn to Compass Point Media and Campbell Mithun because of the smarts, passion and energy that they bring to their brands.”

 Jim leads the strategy development and account service efforts for many of our major client partners.  Jim has been part of Campbell Mithun and Compass Point’s media teams for almost 30 years.

Carol heads up all of our radio buying efforts is all forms... national, local, satellite, and syndicated.  Carol is one of the true innovators in this medium, and pushes both our clients and station partners to squeeze maximum value from every buy.  Carol has been with Compass Point and Campbell Mithun for 17 years, and was just named to the national board of the Alliance for Women in Media (formerly American Women in Radio and Television).

 Lee leads our Connections Strategy practice. Connections Strategy means taking a deeper dive into connecting the story of a brand with how consumers really behave, and applying this knowledge to media plans. Lee has been with Compass Point and Campbell Mithun for over 20 years. 

Pete manages our account services teams for Compass Point, translating client needs into effective business building media strategies. He’s been with Compass Point for over 15 years.

Doug leads our media research practice, managing over $1 million of syndicated and proprietary research tools, and turning data into insight for our clients.

 A big part of the success of Compass Point is the sustained leadership CP has enjoyed. Put Earl Herzog’s name on the top of that list. 

Earl has been part of the leadership of Campbell Mithun and Compass Point for over 30 years. His extensive experience includes retail, packaged goods, financial services, technology, consumer durables, agribusiness, entertainment, and business-to-business strategies.

One of the most respected individuals in the media business, Earl’s over 30 years of pioneering media strategies have earned him the Minnesota Advertising Federation Silver Medal award for outstanding achievement, among other honors.